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About me

"Exchange expectations for appreciation and your life will change instantly" (Tony Robbins)


Hi there! 

When I graduated with a Masters degree in Strategic Marketing I had a strong urge to start my career at an FMCG as brand manager. It was fascinating to see how  a concept turned into a product on shelf with my own marketing campaign supporting it. However, after 2 years, I realized that my passion for people was stronger than for products. I entered the world of HR Business Partnering and immediately loved the role of being a sparring partner for my business leaders.  

With over a decade of experience in HR at Unilever and later as free-lancer at Rituals and L'Oréal, I have witnessed many challenging situations on the work-floor where leaders reached out for help. Whether it concerned finding their purpose, trouble with managing an individual or a team, finding the next best role, designing the most effective organization, there are countless examples that have crossed my path and that I’d love to help you with.

In 2018, when I was pregnant with my eldest son, I decided to obtain a coach degree at NONONS as I wanted to professionalize my coaching skills. I enjoyed it so much that I decided to do a second degree in 2022. Currently, I'm specializing in the field of Executive Coaching at INSEAD. 

I am a strong advocate of compassionate leadership and love to help business leaders unlock this. When you take good care of yourself and you learn to face your shortcomings with compassion rather than fear, I sincerely believe you will approach other people similarly, and that will get the best version out of you and the other.  


Last, but certainly not least, I am a mother of two sons and married to my Chinese-Indonesian husband with Buddhist background, which has deeply inspired my view on life.


Looking forward to meeting you!

April 1997 - oktober 1998

Onderdirecteur, Arcadia Advies

Dit is een beschrijving voor uw CV. Beschrijf kort uw diploma, baan, behaalde resultaat of ervaring. De meest effectieve CV's geven een duidelijk overzicht van uw achtergrond en uw toekomstvisie op een manier die voor lezers goed te volgen is.

Client 3

S. de Jong

Professionele begeleiding

Ik werk al vele jaren met S. de Jong. Samen hebben we een aantal succesvolle projecten gecreëerd die de groei van het bedrijf van mijn klant hebben ondersteund. Neem vandaag nog contact met me op voor meer informatie over mijn klanten en wat ik voor u kan doen.

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